How can we help?

LeadJaw uses reverse IP lookup. When a visitor lands on your site, the tracking snippet captures their IP address and resolves it to the company behind it using commercial IP intelligence databases. We then enrich that record with the company name, industry, size and location. This all happens automatically in the background, typically appearing in your dashboard within a few minutes of the visit.

No. LeadJaw identifies companies, not individuals. We resolve IP addresses to organisations rather than named people. LeadJaw uses two first-party cookies to recognise returning visitors and group page views into sessions. If a visitor submits a form on your site and you have form capture enabled, their name and email will be associated with that visit record.

LeadJaw uses two first-party cookies on your website: one to recognise returning visitors and one to group page views into sessions. These are analytics cookies and should be included in your cookie banner and privacy policy. We provide suggested wording in the Privacy and data section of this help centre.

Identification rates vary depending on your audience. B2B traffic from corporate networks identifies at a higher rate than traffic from home broadband or mobile connections. On a typical B2B site, LeadJaw identifies somewhere between 20 and 40 percent of sessions as a named company. Consumer or mixed-audience sites will see lower rates.

Each identified company record includes the company name, domain, location, pages visited, session duration, return visit count and first seen date. In many cases we can also provide industry, employee count too if that data is available.

Go to Settings in the app and copy your unique tracking snippet. Paste it into the HTML of every page you want to track, just before the closing body tag. If you use a tag manager or CMS, see the specific guides below. The snippet is a small JavaScript file that loads asynchronously and will not affect your page speed.

In GTM, create a new tag of type Custom HTML. Paste your LeadJaw snippet into the HTML field. Set the trigger to All Pages. Save and publish the container. Visits should start appearing in your LeadJaw dashboard within a few minutes of the container going live. A full setup guide is provided via the LeadJaw app > Settings > Tracker setup tab.

Download the LeadJaw plugin from your account settings page. In your WordPress admin, go to Plugins, click Add New, then Upload Plugin and select the downloaded zip file. Activate the plugin, go to its settings page and paste in your account API key. The tracking snippet will then load automatically on every page of your site.

The quickest way is to visit your own website from a different device or network and then check your LeadJaw dashboard. You should see a session appear within a few minutes. On the app Settings > Tracker Setup tab, we also have a Verify your installation tool you can use to check. You can also use your browser developer tools to look for a network request to c.leadjaw.com, which confirms all is working.

Your LeadJaw account tracks one domain by default. If you need to track additional domains, contact support and we can discuss your options. Each domain gets the same snippet but traffic is attributed to the domain it originates from in your dashboard.

The dashboard gives you a real-time view of companies visiting your site. It shows current on-site visitors, total sessions in your selected date range, companies identified, new visits today and form fills. The recent visitors table below lists identified companies with their location, source, pages visited, stage and a buying signal score.

Use the date range buttons at the top right of the dashboard: 7 days, 30 days or 90 days. These filter the summary stats and the visitor list. For more specific date ranges or custom filters, use the Search page.

The Search page lets you query your full visitor history with filters for company name, location, industry, source, stage, date range and more. Results update as you apply filters. You can sort by any column and export results. Contact name and email filters are also available if you have enriched data on those visitors.

Switching on Companies only hides sessions where LeadJaw could not identify a company, leaving you with a clean list of named businesses. Switch it off to see all sessions including unidentified traffic, which can be useful for understanding your overall volume.

These are quick-filter shortcuts. MQL shows visitors you have manually staged as Marketing Qualified Leads and SQL shows Sales Qualified Leads. They are a fast way to check on your warm pipeline without going to the full Search page.

The Form Fills page lists every form submission captured by LeadJaw's tracking snippet. Each record shows the page the form was on, the submitter's email and name where captured, the date and the linked company record. You can filter by date range and search by email or page URL. This information can really help you understand what marketing campaigns are working for you! Knowing what lead sources are driving enquiries, leads, form fills can really help you make more informed decisions on your advertising.

You can create alert rules that fire when a specific company visits, when any visitor hits a particular page, or when a combination of conditions is met. Rules run every 5 minutes and will not fire more than once per visitor session in a 24-hour window. Alert rules are available on all plans.

Go to Alerts in the main navigation. Click Add alert rule, give it a name and set your conditions. You can match on company name, pages visited or combination of both. Choose whether to receive the alert by email and set the frequency. Save the rule and it activates immediately.

Yes. Create an alert rule and set the condition to "Company name contains" and enter the name of the company you are watching. The match is partial and not case-sensitive, so "Acme" will match "Acme Corp" and "Acme Ltd". To watch multiple companies, create a separate rule for each one.

Check your spam or junk folder first. Alert emails come from [email protected]. If they are landing in spam, add that address to your contacts. Also confirm the alert rule is active and that your email address is correct in your account settings. If neither of those resolves it, contact support via the chat widget.

Available on all plans, LeadJaw polls your Calendly account for new bookings and links them to the matching visitor record. When a Calendly demo/booking is booked by a contact, you get the opportunity to learn what pages they viewed, the time spent on each and the all important first page seen, plus original lead source! You connect Calendly from the Integrations section in Settings.

Login to your LeadJaw account and in the top right corner select the menu and settings option. Next visit the Integrations tab where you will see HubSpot in the list of available apps available.

Follow the on screen instructions to connect to your own HubSpot account to authorise the connection. Once connected review the available options to help you get the most of using LeadJaw with HubSpot.

Note: HubSpot Integration is only available on LeadJaw Pro Accounts. See LeadJaw pricing for details.

LeadJaw's API and webhook system lets you push visitor and lead data to any CRM that accepts incoming webhooks, including Salesforce, Pipedrive and others.

We have a HubSpot direct integration.

Other native one-click CRM integrations are on our roadmap. In the meantime, tools like Zapier or Make can bridge the gap if your CRM does not support webhooks directly.

Yes. The LeadJaw WordPress plugin is available to download from your account settings. It installs the tracking snippet automatically across your entire WordPress site without any code changes. It also adds a dashboard widget showing your latest identified visitors directly inside your WordPress admin.

Yes. We are actively building out even more apps for our integration library. If there is a specific tool you would like LeadJaw to connect with, let us know via the chat widget. We prioritise integrations based on what our customers ask for the most.

LeadJaw has three plans:

• Starter at £39 per month ( $49 USD / €45 Euros)
• Growth at £79 per month ( $74 USD / €85 Euros) 
• Pro at £149 per month ( $159 USD / €145 Euros)

 

All plans are billed monthly with no minimum contract. Annual billing is also available at a discount. You can upgrade, downgrade or cancel at any time from your account settings. View our pricing page for details and a list of all the features available per tier.

Your billing date is set on the day you first subscribe. You will be charged on that same date each month. You can see your next billing date in Account, under the Billing tab.

Go to Account and click the Billing tab. You will see your current plan and options to upgrade or downgrade. Changes take effect immediately. If you upgrade mid-cycle, you will be charged a prorated amount for the remainder of the billing period. If you downgrade, the change takes effect at the end of your current billing period.

Go to Account, then Billing, and click on the Cancel subscription icon at the bottom of that page. You will keep access until the end of your current billing period. We do not offer refunds for unused time but you will not be charged again after cancellation. If you change your mind, you can of course re-subscribe at any time.

We accept all major credit and debit cards via Stripe. We do not currently accept PayPal, bank transfer or invoice billing. Your card details are held securely by Stripe and are never stored on LeadJaw's servers.

Yes. A receipt is emailed automatically after each successful payment. You can also download past receipts from the Billing tab in your account settings at any time.

API access is available on the Pro plan. Once you are on Pro, go to Settings and open the API tab. You can generate your API key there. Keep it secure and do not share it publicly. Each key is tied to your account and has a limit of 1,000 requests per day.

The API gives you programmatic access to your visitor data, company records, form fills, lead stages and notes. You can also create and manage webhooks to push data to your CRM or other tools in real time. Full endpoint documentation is available in the API settings tab.

All API requests must include your API key as a Bearer token in the Authorization header. For example: Authorization: Bearer your_api_key_here. Requests without a valid key will return a 401 error.

The API allows 1,000 requests per day per account. If you exceed this limit, requests will return a 429 error until your allowance resets at midnight UTC. If you need a higher limit, contact support to discuss your use case.

Yes. LeadJaw is designed to be GDPR compliant. The tracking script processes IP addresses to resolve them to company-level data. IP addresses are considered personal data under UK and EU GDPR, so this processing should be disclosed in your privacy policy and covered under a lawful basis such as legitimate interests.

LeadJaw operates as a data processor and a data processing agreement is available on request. Our privacy policy and terms are linked in the footer of every page.

All LeadJaw data is stored on servers located in the UK. We do not transfer data outside of this region. Our infrastructure provides full encryption at rest and in transit.

Visitor session data is retained for the duration of your active subscription plus 30 days after cancellation. After that, your data is permanently deleted. You can request deletion at any time by contacting support.

We recommend adding a paragraph noting that your site uses a B2B visitor intelligence tool to identify companies visiting your website for sales and marketing purposes.

You should state that IP addresses are processed for this purpose and that no individual personal data is stored. This processing is covered under legitimate interests.

We provide suggested wording on our GDPR page. 

 

You should load the LeadJaw tracking snippet only after a visitor has accepted analytics cookies. If you use a consent management platform (such as Cookiebot, OneTrust or a custom banner), wrap the snippet in a consent callback so it fires only when analytics consent is given. Loading it unconditionally before consent may put your site outside GDPR compliance. Most consent platforms provide a callback function — for example CookieConsent.on('consent') or similar — where you can place the LeadJaw script tag. If you are unsure how to implement this, contact your consent platform provider directly.

The LeadJaw tracking script does not set cookies itself. However it does process the IP address of each visitor to resolve it to a company. IP addresses are considered personal data under GDPR, even when used only for company-level identification. Session-level data, pages visited, timestamps and session duration is also stored. No personal names, email addresses or individual identities are captured from passive tracking.

Form fill data is only stored when a visitor voluntarily submits a form on your website. This processing should be disclosed in your privacy policy and cookie consent banner.