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Leadfeeder Alternative

Leadfeeder's usage-based pricing scales with your traffic. LeadJaw gives B2B sales and marketing teams reliable company-level visitor identification on straightforward flat-rate plans.

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Leadfeeder has grown into a broad European GTM platform with pricing that scales steeply by traffic volume. LeadJaw gives B2B sales and marketing teams reliable company-level visitor identification without the platform complexity.

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LeadJaw vs Leadfeeder at a Glance

Feature LeadJaw Leadfeeder
Company identification First-party tracking with server-side IP matching IP-based company identification
Pricing model Flat monthly plans Usage-based, scales with identified companies per month
Free plan 10-day free trial, no credit card required Free Lite plan, limited to 7 days history and 100 companies
Identifying form-fill visitors Yes, attributed to the session and to return visits Yes, via integrations and form tracking
Marketing attribution Channel and campaign tracking Channel and campaign tracking
Saved segments Yes, live in the dashboard Yes, via custom feeds and lists
CRM integrations API endpoint and Calendly today, native CRM integrations in development Native integrations with major CRMs including HubSpot, Salesforce and Pipedrive
European sales intelligence Not offered Yes, via the broader Leadfeeder platform (formerly Dealfront)
GDPR documentation Plain-language data handling page EU-hosted, GDPR-first platform
Target customer SMB sales and marketing teams, globally SMB to mid-market, European focus

What LeadJaw Does

LeadJaw shows you which companies visit your website, what they look at and how often they come back. When a visitor completes a form on your site, LeadJaw attributes that identity to their session and to any return visits, so a known contact stays known.

The tracking script is first-party, which means it sits on your own domain rather than relying on third-party cookies. That gives durable visibility without the consent friction of legacy pixel-based trackers, and a clearer position when your compliance team asks how the data is handled.

Why Teams Switch from Leadfeeder to LeadJaw

Leadfeeder is a mature product with a large IP database and solid CRM integrations. For teams that need European sales intelligence, prospecting tools and a full GTM platform, it may be the right fit. For teams that simply want to know which companies visit their website and act on that information, the platform has grown beyond what they need.

Leadfeeder's usage-based pricing scales with the number of companies identified each month. As your traffic grows, so does the bill. LeadJaw's flat-rate plans mean your costs stay predictable regardless of traffic volume. Several Leadfeeder users have also reported price increases of 10 to 20 percent at annual renewal following the recent rebrand from Dealfront back to Leadfeeder.

GDPR and Data Handling

LeadJaw processes data under legitimate interests, is registered with the UK Information Commissioner's Office and publishes a plain-language data handling page covering legal basis, IP processing, retention and third-party flows. See leadjaw.com/gdpr for full details.

We also provide ready-to-paste privacy policy text for clients who need to update their own site documentation. That removes the work most visitor identification vendors leave to you.

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First-party tracking, flat-rate pricing, marketing attribution and saved segments. Built for B2B SMBs.

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FAQ

Common questions

Leadfeeder is a B2B website visitor identification tool that shows which companies visit your website, what pages they view and how often they return. It forms part of the broader Leadfeeder platform, which also includes European sales intelligence, prospecting tools and outbound workflows originally built under the Dealfront brand.

They are the same company. Leadfeeder merged with German sales intelligence vendor Echobot in 2022 and rebranded as Dealfront in 2023. In March 2026 the company rebranded back to Leadfeeder, unifying the entire platform under one name. The legal entity remains Dealfront Group GmbH in Germany.

Leadfeeder uses usage-based pricing tied to the number of unique companies it identifies on your website each month. A free Lite plan covers up to 100 identified companies with seven days of data history. Paid plans start at around $99 per month billed annually for up to 50 identified companies, rising with traffic volume. Full details are on the Leadfeeder pricing page.

LeadJaw offers a 10-day free trial with no credit card required. That gives you access to the platform on real traffic before you commit to a paid plan.

Yes. LeadJaw processes data under legitimate interests, is registered with the UK Information Commissioner's Office and publishes a plain-language data handling page at leadjaw.com/gdpr, including ready-to-paste privacy policy text for clients.

Leadfeeder's usage-based model means your costs increase as your website traffic grows. LeadJaw uses flat-rate monthly plans, so your costs stay predictable regardless of traffic volume. Full pricing details are at leadjaw.com/pricing.

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