Leadfeeder has grown into a broad European GTM platform with pricing that scales steeply by traffic volume. LeadJaw gives B2B sales and marketing teams reliable company-level visitor identification without the platform complexity.
Start Free TrialLeadJaw vs Leadfeeder at a Glance
| Feature | LeadJaw | Leadfeeder |
|---|---|---|
| Company identification | First-party tracking with server-side IP matching | IP-based company identification |
| Pricing model | Flat monthly plans | Usage-based, scales with identified companies per month |
| Free plan | 10-day free trial, no credit card required | Free Lite plan, limited to 7 days history and 100 companies |
| Identifying form-fill visitors | Yes, attributed to the session and to return visits | Yes, via integrations and form tracking |
| Marketing attribution | Channel and campaign tracking | Channel and campaign tracking |
| Saved segments | Yes, live in the dashboard | Yes, via custom feeds and lists |
| CRM integrations | API endpoint and Calendly today, native CRM integrations in development | Native integrations with major CRMs including HubSpot, Salesforce and Pipedrive |
| European sales intelligence | Not offered | Yes, via the broader Leadfeeder platform (formerly Dealfront) |
| GDPR documentation | Plain-language data handling page | EU-hosted, GDPR-first platform |
| Target customer | SMB sales and marketing teams, globally | SMB to mid-market, European focus |
What LeadJaw Does
LeadJaw shows you which companies visit your website, what they look at and how often they come back. When a visitor completes a form on your site, LeadJaw attributes that identity to their session and to any return visits, so a known contact stays known.
The tracking script is first-party, which means it sits on your own domain rather than relying on third-party cookies. That gives durable visibility without the consent friction of legacy pixel-based trackers, and a clearer position when your compliance team asks how the data is handled.
Why Teams Switch from Leadfeeder to LeadJaw
Leadfeeder is a mature product with a large IP database and solid CRM integrations. For teams that need European sales intelligence, prospecting tools and a full GTM platform, it may be the right fit. For teams that simply want to know which companies visit their website and act on that information, the platform has grown beyond what they need.
Leadfeeder's usage-based pricing scales with the number of companies identified each month. As your traffic grows, so does the bill. LeadJaw's flat-rate plans mean your costs stay predictable regardless of traffic volume. Several Leadfeeder users have also reported price increases of 10 to 20 percent at annual renewal following the recent rebrand from Dealfront back to Leadfeeder.
GDPR and Data Handling
LeadJaw processes data under legitimate interests, is registered with the UK Information Commissioner's Office and publishes a plain-language data handling page covering legal basis, IP processing, retention and third-party flows. See leadjaw.com/gdpr for full details.
We also provide ready-to-paste privacy policy text for clients who need to update their own site documentation. That removes the work most visitor identification vendors leave to you.
Start Fresh with LeadJaw
First-party tracking, flat-rate pricing, marketing attribution and saved segments. Built for B2B SMBs.
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