If you have been researching B2B website visitor identification tools, you may have come across CANDDi. It was one of the better-known UK options in this space, popular with sales and marketing teams who wanted to see which companies were visiting their website without waiting for a form fill.
The short version: CANDDi is no longer trading as an independent product. It was acquired by Leadinfo, a Dutch visitor identification platform. If you were a CANDDi customer, or were considering it, this article explains what happened and what your options look like now.
What Was CANDDi?
CANDDi was a great tool, Manchester-based SaaS platform that helped B2B companies identify the businesses visiting their website. It matched IP addresses to company data, showed which pages visitors had viewed and gave sales teams a way to prioritise outreach based on browsing behaviour.
For its time, it was a credible alternative to Lead Forensics, particularly for smaller UK businesses that found Lead Forensics too expensive or too contract-heavy. CANDDi sat at a more accessible price point and had a reputation for decent customer support.
The core problem it solved is one that still matters enormously: most B2B website visitors never fill in a form. They browse, they research, and they leave without identifying themselves. That represents a significant volume of lost pipeline for any team relying purely on inbound form submissions. If you want to understand more about why this happens, this article on why B2B website visitors leave without a trace covers the structural reasons behind that behaviour.
What Happened to CANDDi?
CANDDi was acquired by Leadinfo, a visitor identification platform headquartered in the Netherlands. Following the acquisition, CANDDi ceased to operate as a standalone product. Existing customers were migrated or given options to move across to the Leadinfo platform.
This kind of consolidation is not unusual in the visitor identification space. It is a market where data coverage, enrichment partnerships and infrastructure investment matter a great deal. Smaller independent tools either grow into enterprise products, get acquired, or quietly wind down.
For customers who had built workflows around CANDDi, the acquisition created disruption. Integrations needed to be rebuilt. Pricing changed. The platform they had chosen was no longer the one they were using.
What Is Leadinfo, the Company That Acquired CANDDi?
Leadinfo is a Dutch B2B visitor identification platform with a reasonable European customer base. It identifies companies visiting your website, provides firmographic enrichment and offers integrations with CRM tools. It is a legitimate product in this space.
However, there are some practical considerations for UK-based buyers in particular:
- Data residency: Leadinfo is a Dutch company. If your data sovereignty requirements lean toward UK-hosted infrastructure, this matters for GDPR compliance assessments.
- Currency and billing: Pricing is typically in euros, which introduces conversion uncertainty for UK businesses budgeting in sterling.
- UK presence: While Leadinfo has expanded since the CANDDi acquisition, its roots and focus are primarily continental European.
- Contract terms: Some users have reported less flexibility on contract length compared to what they were used to with CANDDi.
None of these are dealbreakers for every buyer. But they are worth factoring in, especially if you were originally drawn to CANDDi because it was a UK product built with UK businesses in mind.
Why B2B Teams Still Need Visitor Identification
The problem CANDDi was solving has not gone away. If anything, it has become more acute.
B2B buying journeys are longer and more research-heavy than they were five years ago. Buyers spend significant time reading content, comparing options and building internal consensus before they ever speak to a vendor. That means more anonymous website traffic, not less. A company might visit your pricing page three times over two weeks before anyone from their team sends an enquiry.
If you are only capturing leads from form submissions, you are seeing a fraction of the intent signals that exist. The companies doing serious research but not yet ready to raise their hand are invisible to you unless you have a tool that can surface them.
This is why B2B visitor identification remains a worthwhile category for sales and marketing teams. The question is no longer whether you need this kind of capability. It is which tool gives you the right combination of data quality, integrations, pricing and data residency for your situation.
What to Look for in a CANDDi Alternative
If you are evaluating replacements, here are the criteria worth applying:
- Data residency: Where is your visitor data stored and processed? For UK businesses, UK-hosted infrastructure simplifies GDPR compliance and reduces risk.
- Pricing transparency: Is pricing published openly, or do you have to sit through a demo to find out what it costs? Transparent pricing saves time and signals honesty.
- Contract flexibility: Long-term contracts increase switching costs and reduce your leverage. Monthly options with no lock-in are generally preferable for smaller teams.
- Integration quality: Which tools does it connect with natively? CRM integration (particularly HubSpot), Slack alerts and your CMS are the most common requirements for B2B teams.
- Traffic source attribution: Does the tool show you how a company originally found you, or only which pages they viewed? First-touch attribution helps you understand which channels are actually driving pipeline.
- Trial policy: Can you test it properly before committing? A free trial without requiring a credit card is a reasonable expectation.
It is also worth being realistic about what visitor identification tools can and cannot do. They identify companies, not specific individuals within those companies. They work best for B2B websites with meaningful traffic volumes. They are a prospecting and prioritisation tool, not a replacement for sales process or marketing strategy.
LeadJaw as an Alternative Worth Considering
LeadJaw is a UK-hosted B2B visitor identification platform built specifically for the UK market, though it also serves customers in the US, EU and Australia. It identifies which companies visit your website, enriches those visits with firmographic data, shows traffic source attribution and sends real-time Slack alerts when a company of interest lands on your site.
For teams that chose CANDDi partly because it was a UK product, LeadJaw addresses the same underlying logic. Data stays in the UK. Pricing is available in USD, EURO and GBP with no currency conversion surprises. There are no long-term contracts. The trial is ten days with no credit card required.
It integrates natively with HubSpot (on the Pro plan), Slack, Webflow, WordPress and Calendly. The HubSpot integration handles company upsert and form fill contacts, which means identified companies and associated form submissions flow into your CRM without manual work.
Pricing starts at £39 per month for the Starter plan, with Growth at £74 per month and Pro at £125 per month. Annual plans include two months free. Everything is published openly on the website.
LeadJaw is not the only option in this space, and it will not be the right fit for every team. But if you are specifically looking for a UK-hosted, transparently priced alternative to CANDDi or Leadinfo, it is a product worth putting on your shortlist.
You can start a free 10 day trial, no payment card required.
Perry Jones writes about B2B sales, marketing technology and revenue operations. He has spent over a decade working with sales teams across SaaS, professional services and managed IT, helping them build repeatable pipeline from inbound and outbound channels.